[Download] The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation Writen By Brian Gunia

The Bartering Mindset: A Mostly Forgotten Framework for Mastering Your Next Negotiation

By : Brian Gunia

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Book Synopsis :

We use money to solve our everyday problems, and it generally works well. Despite its economic benefits, however, money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. Suggesting that we need a non-monetary mindset to negotiate better, The Bartering Mindset shows us how to look outside the monetary economy - to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation - a strategic approach that can make us master negotiators today.This book immerses readers in the assumptions made by barterers, collectively referred to as the "bartering mindset," and then demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset concludes that our individual, organizational, and social problems fester for a

Book Detail :

Author : Brian Gunia

Pages : 248 pages

Publisher : Rotman-Utp Publishing

Language :

ISBN-10 : 1487500963

ISBN-13 : 9781487500962

 
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